Responsive Web Design Or Adaptive Web Design – Which one To Choose?

You do not should a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Part of the recent studies reveal the particular traffic which comes from mobile platform accounts much more 15% of the total visitors and it is booming. So, what does this mean for you? Well, that is the wake-up call if you’ve not done anything to pinpoint the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have to develop a mobile version of your website for your special target audience to stop them connected, on the proceed!

What Should You You should?

For hooking in internet audience at large, you may have a different website for mobiles as well when it comes to desktops, tablets and ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But having a website developed for each single device and keeping them updated is the best ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying machines. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.

What is Responsive Design?

Responsive Web Design is a huge fad but a trend that existed for some time now now. To put it simply, responsive design comes from a web layout wherein the content, images as well as the other designing elements stay the same, but shrink immediately to adjust an issue specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and cost-effective solution which can be implemented without hassle.

However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is where the Adaptive designing steps when it comes to.

What is Adaptive Web design?

Adaptive design is pretty much newer concept in the industry. Essentially, this technique adapts to what’s displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the notion that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.

Adaptive Design for internet is yet to learn in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most efficient. However, there are certain cons of AWD practice.

Adaptive websites cost more n comparison to the responsive designs

AWD can goof up the full feel of you’ll find if it is not backed up by proper planning.

Since AWD re-adjusts the design elements and even reword content, it deliver in brand inconsistency and confuse your target audience once they see different interfaces on varying models.

So what’s The Bottomline?

While Responsive design can be your favorite solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is good deal more user-focused. In years to come, beyond what 50% of useless users will use their mobile devices to surf world-wide-web and hence it is best to blend adaptive web lay-out techniques with responsive elements to leverage useless visibility, engage the point visitors and leverage the conversion coefficient.

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